How to Create Effective Google Ad Campaigns (AdWords)

Learn how to navigate the Google Ads interface and to create effective ad copy, tracking URLs, calls-to-action, and budgeting that works. In this course, beginner and intermediate-level attendees will have hands-on activities to help develop effective text and graphical ads using the Google Ad (AdWords) interface. A review of keywords and URL structure are included. In-class assignments and homework activities will be required.
CE-COMP 2195PE, $350.
Sat., Mar. 21-Apr. 4, 9:00 am-12:00 noon. #15399