Workshop: Develpoing Your Brand, Marketing Message and Plan

Building a brand is about developing your message and creating a marketing plan that will effectively communicate your ideas. Participants will gain a knowledge through an overview of marketing techniques including feasibility analysis and use of contemporary media.

Topics include: Strategies for building your brand identity, contemporary marketing tools and practices, investigation of market landscapes, evaluation the use of traditional and new media platforms and contemporary consumer behaviors.

Saturday and Sunday November 19 and 20, 10:00 am – 4:30pm
Fee: $360