Website Optimization, AdWords and Analytics

This course will provide an overview and understanding of how website analysis works and how Google Analytics enables website managers to analyze traffic. Learn to assess website visitor traffic, including traffic sources, top landing pages, top exit pages, number of visits, and bounce rates. You will gain the knowledge of how to enhance website copy, navigation, and design to improve your successful website conversions and how to test different website versions to attract and retain visitors. Most important, you will gain
an understanding of what Web 2.0 means and how engaging content and features are transitioning the Web from a one-way experience to more of a two-way relationship.
CE-COMP 2131PE, $200.
Sat., Oct. 7, 1:00-4:00 pm. #83234

User Experience Design (UX) Certificate
User Experience Design is a 48-hour, non-credit certificate that prepares graduates for working in interactive technologies and provides them with industry literacy through applied practice. The program will offer a foundation in user experience strategies, design thinking, and interactive design. Students will acquire skills in Web Programming, Interactive Design, Mobile App Development, and UX/UI Design. Prerequisite: Basic computer experience.

Save $$ when you register for all eight classes during the term for only $1415. Savings will reflect when course fees are calculated after enrolling.

Design Thinking
Intro to Information Architecture
Mindful Entrepreneurship
Mobile Applications Development
Multiplatform Marketing
User Experience/User Interaction
Website Optimization, AdWords and Analytics
Web Programming

Westchester Community College provides accessible, high quality, and affordable education to meet the needs of our diverse community. We are committed to student success, academic excellence, workforce development, economic development, and lifelong learning.