Website Optimization, AdWords and Analytics


Saturday, April 27, 2019
1:00 pm - 4:00 pm


An overview and understanding of how website analysis works and how Google Analytics enables website managers to analyze traffic. Learn to assess visitor traffic, including sources, top landing pages, top exit pages, number of visits, and bounce rates. Get knowledge of how to enhance website copy, navigation, and design to improve your successful website conversions, and how to test different website versions to attract and retain visitors. Explore what Web 2.0 means and how engaging content and features are transitioning the web from a one-way experience to a two-way relationship.
CE-COMP 2131PE, $200.
Sat., Apr. 27, 1:00-4:00 pm. #11758

May be taken alone or as part of the User Experience Design non-credit certificate.

User Experience Design is a 48-hour, non-credit certificate that prepares graduates for working in interactive technologies and provides them with industry literacy through applied practice. The program will offer a foundation in user experience strategies, design thinking, and interactive design. Students will acquire skills in Web Programming, Interactive Design, Mobile App Development, UX/UI Fundamentals, and UX. Prerequisite: Basic computer experience.

Save $$ when you register for all seven classes during the term for only $1435. Savings will reflect when course fees are calculated after enrolling.

Westchester Community College provides accessible, high quality, and affordable education to meet the needs of our diverse community. We are committed to student success, academic excellence, workforce development, economic development, and lifelong learning.

Event Location and Ticket Information

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Center for the Digital Arts at Westchester Community College
27 North Division Street
Peekskill, 10566
Handicap Accessible? Yes

Date: Saturday, April 27, 2019
Times: 1:00 pm - 4:00 pm

Ticket pricing:

$200 - Class fee

Presenter: Center for the Digital Arts, Peekskill Extension
Presenter Phone: 914-606-7300
Presenter Website:

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