Social Media Strategies and Tactics

This is an online class.

Learn about setting Goals, Objectives, KPIs, and Tactics. Students will learn about creating content calendar for timing and key dates, and incorporating content marketing into a social context. In addition, students will look at several social media tools, including Hootsuite, content management systems, and other common tools used in a social media role. Plus, this course will cover how to build a brand advocacy program and look at ways to engage influencers.
CE-COMP 2223PE, 4 Thurs., Jan. 21-Feb. 11, 2021, 6:00-9:00 pm, $200. #90492

**This course is part of the NEW! Social Media Specialist Certificate-60 Hrs but can be taken independently. All interested students should contact the Director, Dr. Sherry Mayo at [email protected] or 914-606-7385.**