Social Media Measurement and ROI

This is an online class.

This course will provide students with an in-depth, hands-on exploration of current trends and tools including quantitative and qualitative measurement methodologies for social media. Students will learn to communicate return on investment (ROI) of social media to a non-expert audience. Students will develop skills to analyze how the performance of the social media strategy directly impacts the strategic priorities and mission/goals of their organization.
CE-COMP 2225PE, 3 Thurs., Mar. 25-Apr. 8, 2021, 6:00-9:00 pm, $150. #90495

**This course is part of the NEW! Social Media Specialist Certificate-60 Hrs but can be taken independently. All interested students should contact the Director, Dr. Sherry Mayo at [email protected] or 914-606-7385.**