Ossining Documentary & Discussion Series: Pink Ribbons Inc.


Thursday, October 16, 2014
6:30 pm


The ubiquitous pink ribbons of breast cancer philanthropy – and the hand-in-hand marketing of brands and products associated with that philanthropy — permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of breast cancer – more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying 80 percent of consumer products and making most major household purchasing decisions. So then who really benefits from the pink ribbon campaigns — the cause or the company? And what if the very companies and products that profit from their association have actually contributed to the problem?

In showing the real story of breast cancer and the lives of those who fight it, Pink Ribbons, Inc. reveals the co-opting of what marketing experts have labeled a “dream cause.”

This presentation is FREE and OPEN TO THE PUBLIC.

Event Location and Ticket Information

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Budarz Theater, Ossining Public Library
53 Croton Ave
Ossining, NY
Handicap Accessible? Yes

Date: Thursday, October 16, 2014
Times: 6:30 pm

Ticket pricing:
Free event

Presenter: The Ossining Documentary & Discussion Series
Presenter Website: www.ossiningdocumentaries.org

Sponsor Message

This program is made possible through an Arts Alive Project grant funded by the Decentralization Program (DEC), a regrant program of the New York State Council on the Arts with the support of Governor Andrew Cuomo and the NYS Legislature and administered by ArtsWestchester. Other sponsors: Matthew & Cinthia Gullotta, Green Ossining, Love ‘Em & Leave “Em, Ossining Public Library, Energize Ossining, Chappaqua Friend Meeting, Ossining Arts Council, Transition Ossining, sbs Printing and Shipping
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