NEW! Website Optimization

This course will provide an overview and understanding of how website analysis works and how Google Analytics enables website managers to analyze traffic. Learn to analyze website visitor traffic, including analyzing traffic sources, top landing pages, top exit pages, number of visits, and bounce rates. You will gain the knowledge of how to enhance website copy, navigation, and design to improve your successful website conversions and how to test different website versions to attract and retain visitors. Most important you will gain an understanding of what Web 2.0 means and how engaging content and features is transitioning the web from a one-way experience to more of a two-way relationship.

CE-COMP 2131PE, $200 (+ $50 lab fee)

Thurs., Nov. 5, 6:00-9:00 pm. #82734

Westchester Community College provides accessible, high quality, and affordable education to meet the needs of our diverse community. We are committed to student success, academic excellence, workforce development, economic development, and lifelong learning.