Musicians are increasingly self-producing videos of themselves performing, especially during the pandemic lockdown. Some are even offering ‘from-home’ solo performances for donations as a way of making it through this economically perilous time while gigs have dried up. Self-producing is now a primary way the video medium is being used, as most everybody has a phone camera.
What can you do if you are an artist or a musician and temporarily have little money coming in and you are forced to sit it out for perhaps a few months? Whatever you do, don’t waste this time by sitting around depressed and blue. The silver lining is that you now have a precious commodity – time. Make the best of it. From a strict business approach, the answer comes down to two strategies: 1. Optimize your time and 2. Find alternative revenue streams.